Baby Keem probably isn’t someone you’ve heard of before and he’s seemingly appeared out of thin air, but after a few placements on TDE’s Black Panther soundtrack, and Jay Rock’s Redemption, Keem is slowly becoming more of a household name.The Sound of Bad Habit is his newest release — executively produced by CardoGotWings — and it’s a short but sweet project that immediately grabs your attention by how ignorantly fun it is. The high energy production complements the knucklehead lyrics perfectly, and to be honest, it’s hard to stop listening with a replayable runtime of 22 minutes.
Subversively enigmatic as ever, ✘O ✘V ✘T is back at it again with the Halloween release of his latest EP, 001. I still don’t know much about the Montreal-based artist but lately he’s been releasing things with a bit more structure and consistency than usual. Hopefully, he keeps things up and his presence only increases from here on out.
Octavian has been having quite an amazing year: he's released "Party Here," "100 Degrees," "Hands," "Little," and "Revenge" to the universal acclaim of fans and peers alike; received cosigns by Drake, Stormzy and A2; walked in Virgil Abloh's inaugural Louis Vuitton show while also having Abloh "design" the cover for his debut project; featured on Mura Masa's new single "Move Me"; and just recently signed with Sony/ATV and Stellar Song. In short, he's the new wunderkind of UK rap and he's capitalizing on all of the attention with his new breakthrough effort called Spaceman. Stream it here:
Effortlessly cool in everything he's involved with, A2 is like the Mahershala Ali of rap. His musical output might best be described as it "comes to him naturally" because he really is just smooth like that. Purple is his umpteenth EP providing listeners with a small vignette of what the Croydon rapper is capable of. It follows in the footsteps of last year's Blue wherein A2 introduced himself at length and his production and songwriting skills were showcased in full. Purple gives another good look at the uptempo and mellow stylings of one of south London's best. Stream it below:
It's been two years since Joey Purp released his debut project, iiiDrops, and since then he's been relatively quiet. So much so, that if you're curious enough, you can look back on his Soundcloud and essentially see the timeline of his releases since then. Nevertheless, quiet doesn't mean gone; Purp has still been steadily working, releasing "Bag Talk" and "Elastic" in preparation for his latest effort, Quarterthing, which is finally here. If you're unfamiliar with the Chicago native, expect full-bodied production with triumphant, catchy, and poignant raps to match. Clocking in at 14 tracks, features include The RZA, The GZA, Ol' Dirty Bast--, err, Ravyn Levae, CDOT Honcho, and Queen Key. Stream it here: