Released on Valentine’s Day, “Short” is the first single and formal introduction to UK-based producer, J Rick. While this might be considered his first solo outing, J Rick is most notably known through his work with Octavian as part of their collective, Essie Gang, previously producing “Party Here,” "Hands,” and “Lightning.” The video for “Short” — directed by Armin Druzanovic — is a conceptual piece looking to capture the essence of summer; scenes revolve around a house party, a half-pipe, and a general sense of thrill-seeking. It’s the perfect precursor for the warmer months to come. What’s more: last year, I described “Hands” as being somewhere between a James Blake and Mount Kimbie production, and “Short” holds true to that statement with a glitchy, samba-inspired, instrumental. Look out for J Rick’s upcoming mixtape, No Retreat No Surrender, coming out soon.
Baby Keem probably isn’t someone you’ve heard of before and he’s seemingly appeared out of thin air, but after a few placements on TDE’s Black Panther soundtrack, and Jay Rock’s Redemption, Keem is slowly becoming more of a household name.The Sound of Bad Habit is his newest release — executively produced by CardoGotWings — and it’s a short but sweet project that immediately grabs your attention by how ignorantly fun it is. The high energy production complements the knucklehead lyrics perfectly, and to be honest, it’s hard to stop listening with a replayable runtime of 22 minutes.
Conceptually, Col3trane's new joint video is a hallucinogenic trip linking his latest singles "Fear & Loathing" and "Britney" together. The video begins with Col3trane entering a car with the Man With Flowers walking away; the scene then cuts away to a desert and the two come across each other in an endless psychedelic loop. Director Oscar Hudson describes the video as "a BIG stop motion contrazoom in the Kazakh desert ... [with] 30 people who let us bury them in the sand." So from what I can tell, filming this would have been a huge headache to set up, and after watching it half-a-dozen times, the visuals are still as mesmerizing as they are meticulous. Col3trane's next project entitled, BOOT (Breathing Out Of Time), comes out soon. Stay tuned.
A few weeks ago, Mura Masa released a nice likkle dance tune for the remainder of the summer featuring my new favourite artist Octavian.
Directed by Dexter Navy, ASAP Rocky's latest music video is a cinematic work of art featuring an expert usage of match cuts throughout. "Praise The Lord" shows the parallels between New York City and London as Rocky and Skepta take turns counting their blessings. Fittingly, Navy uses the match cut technique to compare and contrast the similarities between the two cities.